Rethinking Economics

This ‘Supply and Demand Pocket Guide’ was a campaign to encourage a new audience to engage with and take ownership of economics. I wanted to challenge its current perception as a boring, technical subject for experts and politicians and branch out to young adults. I chose to centre the subject of Supply and Demand around Apple’s iPhone to engage the audience by being relatable to their everyday lives.

mockup
AppScreens
RosieNew
Rosie2
Screens2

Selected Works

Display AdsDigital Design

Rethinking EconomicsDigital Design

Tesco Clubcard RebrandDigital Design

AdvanceDigital Design

Design in ContextDigital Design